목록Jakob’s Law (1)

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#UX Psychology 1. mental model/Jakob’s Law/Confirmation Bias

Due to inherently imperfect information processing abilities, humans take a shortcut in decision making called ‘heuristics’ to reduce errors when decisions are needed. It refers to a decisionmaking method in which decisions are made spontaneously and intuitively with limited information rather than through rigorous analysis of an issue or situation. 1. Mental model(멘탈 모델) A mental model is a des..
Design Contents/UXUI 2023. 12. 10. 19:10
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